Meet the board

We’re a passionate group of determined and creative problem solvers who want to make a difference. Our vision is to end the need for people to sleep rough in Australia.

To achieve our vision; we will build 319+ buses which will provide more than 2,000,000 safe sleeps per year right around Australia.

Get to know us a little bit better.

Simon Rowe


Entrepreneurial spirit. Problem solver. Hawthorn supporter. Father. Coach. sleepbus founder.

Simon has more than 20 year’s experience as a business owner (his first business at age 17) and working will various companies in operations roles; solving problems, performance and profitability issues. He’s the “fix it guy”, the guy you call in when your company has a problem and he’ll find a solution that gets results. Its this same skill and determined attitude now being used to solve the serious problem of people sleeping rough in Australia.

Read Simon’s story & the birth of sleepbus.

simon’s story

Birgitte Snelson


Head of Procurement at Village Roadshow, Birgitte is responsible for the sourcing of all spend categories including marketing, media, print, corporate services, IT&T, food & beverage etc. Birgitte was nominated for Telstra Business Woman of the Year 2013 and has volunteered her procurement skills for organisations such as Kids Under Cover and Ovarian Cancer Australia. Birgitte has an MBA from Copenhagen Business School with studies at both Rensselaer Polytechnic Institute in New York and London School of Economics.   Read More

Roger Simpson

Board Member

Roger Simpson, CEO, The Retail Solution, has worked in retail for over 35 years. His company focuses on helping clients to improve their service and sales through better focus on service standards, sales techniques, measurement and follow up. Roger is passionate about the customer experience leaving a positive impression.   Read More

Alison Coughlan


Former CEO of Ovarian Cancer Australia. Alison is an accomplished consultant and leader with over 20 years' experience in the research, health and community sectors. Alison works with individuals and organisations to build their capabilities, grow their reach and optimise their impact. Alison holds a Master of Public Health in Epidemiology and Biostatistics and an Honours Degree in Science (Immunology). She has deep and rich insights developed from working with over 50 for-purpose organisations in roles from technician, leader and consultant to Board Director.   Read More